OUR STORIES
Roche
Roche is one of the leading multinational companies in the pharmaceutical sector. For over 25 years, we have been working closely with various departments at its Italian headquarters to create a vast array of communication materials—both external and internal, institutional and product-related, physical and digital. Roche sets very high standards for service, which requires a great deal of flexibility—both in terms of execution and organization.
Through years of collaboration, we have gained a deep understanding of the company culture, which is essential for communicating various messages in the right tone and with a consistent style.
Roche Diabetes Care
For the diabetes division, numerous projects have been carried out across various channels.
The target audience is divided into patients, doctors, pharmacists, and many other stakeholders in the medical sector.
Digital and Physical Combined
Many initiatives have required the combined and coordinated development of physical and digital media, across both web and mobile platforms. The solutions were often developed through close collaboration between designers and programmers to meet the specific needs of users.
Roche Diagnostics
For years, the agency has been producing Roche Diagnostics’ in-house magazine, using a journalistic style and visual design that encourage readers to engage with and absorb the company’s messages as much as possible.
Communication with the Patient
Communication with patients is often handled by the Ministry of Health and requires an understanding of the restrictions that must be observed. In other cases, clinicians are responsible for disseminating information, and the agency primarily handles the creative and production aspects.
Institutional Communication
Roche’s social commitment extends to a wide range of stakeholders, not just those in the medical field. Over the years, the agency has produced numerous social reports in which the company has communicated the value of this commitment to the broader social sphere.
Internal Communication
Roche strongly believes in internal communication—not only institutional communication, but also communication regarding newly developed drugs.
Communication of Business Processes
Changes to business processes are always communicated in the most engaging way possible. The agency has carried out numerous internal campaigns with the goal of facilitating the adoption of the new processes.
