OUR STORIES
FPZ
The FPZ Group is an Italian multinational that has been providing fluid handling solutions for nearly 50 years, offering products such as side-channel blowers, pumps, metering systems, and industrialfans. Over the years, the company has strengthened its international presence by opening a location in the U.S. and developing a network of subsidiaries in Europe and distributors worldwide. For FPZ, we developed and managed the corporate and product visual identities, as well as digital and physical communication campaigns.
Communication at Trade Shows
The corporate communications campaign involves coordinating messages and visual style, which are reflected in the booth design and interactive elements such as totems and monitors. These interactive and multimedia tools showcase new products, highlighting the advantages and benefits of the items on display.
Product Communication
Product communication consists of tools designed to address different levels of detail. The brochures focus on key features, including dedicated sections that highlight advantages and benefits. These tools are available both in print—designed to support the sales force during direct interactions—and in interactive multimedia formats, optimized for more flexible use on the web.
Product Application Information
The materials developed for various market niches play a crucial role, especially given the variety of segments served by FPZ. Each product is presented in a way that is closely tied to its specific use, ensuring targeted and relevant communication for each target sector.
Promotion of Services
FPZ takes a branded approach to offering its services, working with the agency to develop targeted, concise, and high-impact promotional materials designed to convey a strong sense of value.
Company Newsletter
An essential tool for internal communication is the company’s house organ, which is indispensable for disseminating information about initiatives, news, and updates concerning the company. The ideal format is that of a dynamic and engaging magazine, designed for quick and enjoyable reading, with the strategic use of headlines, subheadings, catchphrases, and eye-catching visual content that make it easy to read.
FPZ Design Coordination
Another crucial element in establishing the company’s visual and communicative consistency is the graphic coordination of all media. The agency not only developed the entire visual style but also created the design guidelines, which are available in an interactive digital format accessible via the intranet, with the option to download the available templates.
