The Mille Miglia Museum is a place steeped in history and passion, located in Brescia, the race’s starting point. It houses classic cars and important memorabilia related to the legendary competition. In addition to being a place of historical significance, it now serves as a venue for major events, offering a special location for those seeking one.

The agency oversaw the rebranding of the museum, which was part of the exhibition experience, as well as the promotional materials developed over time.